How to create your own video introduction like a pro

Increasingly, technology is playing a more significant role in the job seeking process, right from the initial application, which may require a video introduction, through to the interview, which might be a video call. While most of us have had experience with filming ourselves to record daily life, shoot a Tik Tok or Instagram Story, using video in a professional context can take some additional thought and preparation. The following steps will help you get a professional looking result whether you are filming your Educator Spotlight, Video Introduction, Personal Statement or CV Video.

Getting Set Up

Setting

Your ideal space will:

• Be quiet – minimise background noise including that from air conditioning or heating fans
• Be bare – avoid background clutter and things that might distract the viewer
• Be still – set up in a space where you can stand or sit in a stationary chair to avoiding swivelling or fidgeting
• Be echo free – as much as possible

Lighting

Ideally you will:

• Be directly lit – the main source of light should be facing you, avoid light sources coming from above or behind you
• Be naturally well-lit – shoot in daylight, if possible, you will need a well sunlit area
• Note: If you cannot use natural light, use a ring light or position two lamps at 45-degree angles from you and have the camera between them

Your video camera

Ideally your camera will:

• Be steady – use a tripod or set your camera up on a stable surface
• Be horizontal – set it up to film you in landscape
• Be at eye level – that will be the most flattering angle
• Be central – you should be in the centre of the frame

• Be composed – don’t lose the top of your head or be too close

Camera presence

• Maintain ‘eye contact’ with the camera
• Limit your hand movements, try to keep your hands by your side or gently folded in front of you
• Keep your shoulders relaxed and maintain good posture

• Smile, particularly at the start and end of your responses/statements
• If you need notes use an app such CuePrompter or PromptDog

While speaking

• Commence and conclude each statement with a small pause, looking directly at the camera
• Begin well, avoid, ‘so’ and ‘um’ at the start of your sentences and avoid ending them with an upwards inflection

• Clearly summarise what you are responding to or introducing at the start of each statement
• If there are any interruptions or disruptions redo that section

What not to wear

Avoid the following:

• Heavily patterned clothing
• Clothing that blends into your background
• Shiny fabric or accessories
• All black or all white clothing
• Logos or obvious branding that might be a distraction
• Noisy accessories like bangles
• Do a quick check for any sneaky stains or wrinkles

Getting practical

• If possible, have a friend or family member assist you with the filming
• Do a test recording first to check the quality of the sound and the lighting
• Have some water on hand
• If you have a dry mouth, try taking a bite from an apple

Getting Technical

• Your standard setting should be fine, but if unsure, you can check that you are filming at 1080p at 30fps or 60fps (or otherwise 4k)
• For clear sound, it could be worth sourcing a microphone, there are cost effective options that work with smartphones
• Take time to edit, you can get great free video editing software. Pay particular attention to trimming unnecessary footage from the start & end in addition to any fumbles

Now you know how to set up, select a suitable outfit and engage your viewer, you are ready to create your most professional video. Happy filming!